Digital Account Director - Influencer & Social, Mischief
Mischief is one of the UK’s most successful, awarded and most talked about brands. We deliver Passion Powered Comms by pairing insights & data with audience passion points to deliver always on & campaigns that go below, above and through the line for some of the world’s biggest brands.
Our clients include LEGO, Just Eat, Three, Team GB, Ocado and Diageo.
Mischief is part of MHP Group - the integrated communications agency built for the Networked Age – a world that’s increasingly connected, complex, polarised and activist. We are a family of brands (MHP, Mischief, La Plage & Accord) that come together seamlessly.
We lead the way in the application of behavioural science to solve communications challenges. We create strategies and multichannel campaigns to engage every audience, from consumer to policy maker, and from stakeholder to shareholder.
With over 200 specialists in London and San Francisco, we are trusted by many of the world’s leading businesses and brands.
Role overview
This is an exciting opportunity to join our award-winning agency as an Account Director - Influencer & Social.
The successful candidate will strengthen our already thriving influencer & advocacy offering as we enter a new era by consolidating our influencer business within this new division. They will be responsible for leading strategic talent, influencer and brand partnership campaigns and always on programmes for some of the agency’s biggest clients. The candidate will be instrumental in driving division growth & revenue both from an organic perspective and in seeking out and securing new business opportunities.
Key responsibilities:
- Guiding a team across a range of full-service digital-focused activity, including social media and influencer work
- Developing client social strategies, from creating social media playbooks to creating and implementing always-on social media content calendars
- Using exceptional knowledge of the influencer landscape to lead a team in delivering best-in-class influencer campaign work and always on programmes
- Monitoring the digital landscape to identify social media and influencer trends that could be adapted and implemented for client programmes
- Supporting wider teams with social media and influencer elements of existing client campaigns and new business briefs, ensuring digital activity aligns with PR plans
- Demonstrating understanding of clients’ business objectives, applying a strategic and creative filter to all team output
- Understanding and experience in contracting of partnerships/talent/influencers
- Working effectively under tight time constraints
- Stakeholder management
- KPI setting, measurement and evaluation
- Strong client counsel expertise
The successful candidate will have:
- Solid knowledge of social channel planning, with a specialist focus on Instagram, YouTube, Facebook, Twitter, TikTok, Twitch and beyond
- Proven experience within the Influencer Marketing sector delivering high-impact campaigns, running retainer work and overseeing always on programmes
- Consumer-first client experience inclusive of blue chip client list
- Experience in developing and managing strategic influencer partnerships
- Track record in integrated asset development & deployment (across digital, paid, search)
- Experience using social media content creation tools, which could include Canva and the Adobe Creative Suite, as well as the ability to brief the wider team and external designers on creation of content
- Knowledge of social media scheduling and monitoring tools, which could include Facebook Business Manager, Facebook Creator Studio, Sprout Social and Meltwater
- Strong knowledge of current affairs in the influencer and digital industry
- Impeccable interpersonal and social skills
- The ability to inspire their colleagues and clients alike
- Efficient multitasking and time management abilities
- Excellent verbal and written communication skills
- The ability to be a self-starter
And in return, we offer:
- Excellent starting salary with annual reviews
- 25 days holiday allowance (+ bank holidays), a day off to celebrate your Birthday, ‘Time4U’ every month and office Christmas closure
- Matched pension contributions (up to 5%)
- Life Assurance
- Private Medical Insurance
- Employee Assistance Programme
- Season ticket loans and Cycle to work scheme
- Gym & Shopping discounts
- Access to our Learning Academy to support your career and personal growth
- Hybrid (up to 3 days remote working per week)
- ‘Work from Anywhere’ one week per year
Click here to see the full list of Our benefits - MHP Group (teamtailor.com)
Here at MHP Group, we are committed to creating an inclusive and a diverse workforce.
- Department
- Mischief
- Locations
- London
- Remote status
- Hybrid
- Employment type
- Full-time
- Brand
- Mischief
![Picture of Marilyn Marazzi](https://images.teamtailor-cdn.com/images/s3/teamtailor-production/square_226-v4/image_uploads/84bab83e-c252-4308-9f88-caa96b4a3384/original.jpeg)
About MHP Group
The UK's biggest independent comms agency with 200+ staff across the UK and US. We are the integrated communications group built for The Networked Age. Visit our website.
Digital Account Director - Influencer & Social, Mischief
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